Christian Dior said,
“Elegance must be the right combination of distinction, naturalness, care and simplicity”
We channel these directives in every event we do…we’re like the Dior of Flowers!
Only two days until our London event.
With that in mind, I’ve picked some of my favourite designs, over thirty years. Events which sum up the impetus behind the Paula Rooney brand. All of them showcase our romantic and abundant natural beauty, bespoke designs, tailored elegance, and our world-renowned white glove service.
We love designing for multi-day weddings.
From informal brunches in the orchard to orthodox religious ceremonies, the colour and exuberance of this Asian wedding to the whimsical informality of this woodland setting at Hedsor House, and a civil ceremony at Claridge’s to the joyful celebrations of lovely Vogue Spencer, our discerning clients want unique, bespoke floral designs. We design to perfectly complement their stunning (often private) locations, and ramp-up the profound beauty of their celebrations.
…Which is why our upcoming HOFA event will be so exciting. We’re bringing it right back to the principles of design, showcasing our founding priorities in the most beautiful, pared-back way. Industry-leading intrigue. Sartorial skill. Bespoke beauty….
Our signature style, like any haute couture, is abundant and opulent, but also well-designed and thoughtful. We don’t ‘throw everything at it’; even in our most exuberant, grand-scale designs; we tailor and prune until every line is just perfect.
See you on Thursday x
Cover photo by @katiejulia_.
Featured photography in order of appearance: