Art in Bloom
Last week marked our highly anticipated Art in Bloom event at Mayfair’s House of Fine Art. The colourful, creative, and immersive evening saw guests stepping right into a world of flowers meticulously crafted around them by Paula Rooney Floral Design.
Inspired by the space at HOFA Mayfair, we designed nine installations of playful, fashion-forward flowers in strong color blocks. On this night, our guests became the art, injecting their unique charm into each floral masterpiece. Exuberance and fun were at the forefront, making for an unforgettable experience.
The excitement was palpable as we were busy flowering onsite, bringing every bloom into perfect position for the evening’s festivities. Over on socials, we invited our friends and supporters to keep up with the action by following the #artinbloomhofa hashtag. The immersive experience was a celebration of thirty years in the industry, a milestone that was made even more special by the support and kindness of our community.
Paula Rooney Floral Design is stepping into a new era, with the brand feeling more in sync with our ideals than ever before. The journey so far has been one to be proud of, and the way forward is looking even brighter.
Thank you to all who made the Art in Bloom event a night to remember. Here’s to the next thirty years!
Photography by @storiesfromeros
A huge thank you to our fabulous creative partners for bringing our unique vision to life with us:
Production @bespokeeventslondon | Entertainment and music @blackrabbitprojects | Photography & film @storiesfromeros | Photography @katiejulia_ | Furniture @optionsgreathire | Stationary @inkandpaper_ldn | Event illustration @anna_fashion_illustration