An Exciting New Chapter for Paula Rooney Floral Design
Something so exciting on the horizon next week… An exclusive London event, a culmination of thirty years (!) of floral experience and heralding in the next chapter; one that speaks from my heart and soul…
We’re propelled forward in evolution not revolution, shored up by the brand’s world-renowned foundations – opulent and abundant blooms, thoughtfully designed for their location, delivered with world-class service.
It turns out these three things were my passions, long before the Paula Rooney brand came into being.
My childhood home backed onto the grounds of a grand manor house. A former country estate, bequeathed to the city of Liverpool and its inhabitants, it was my playground as a child. Plucking posies and making perfumes, the bountiful grounds exuded such heady sights and smells; the epitome of natural beauty. We played at Lords and Ladies against the backdrop of centuries of history and heritage. I learnt the theatre of life; that we could curate decadence and opulence, and design a dreamlike reality to inhabit (even if it was only until mum leant out from our back gate and called ‘tea time!’).
I left home. Almost three years working in the luxury sector on the iconic QE2, one of the world’s grandest ocean liners, reiterated these self-same passions. I was enamoured by the vessel itself, steeped in history and design. But I also further cultivated my appreciation for the highest quality and most beautiful luxuries, honed a very fine eye for detail – and discovered a pride in delivering the finest white glove experience to my discerning clients.
Home again, I set up Paula Rooney Floral Design. Subliminally, these three drivers remained the same. Rich, abundant nature. Location-informed, bespoke designs. Efficient, first-class service. They all united under my floral design education, to drive exactly the sort of brand I wanted to create.
And that’s exactly what Paula Rooney Floral Designs has always been, and will always be.
Something very special is imminent, and it speaks from deep within. I carry these three passions into the new.
Keep an eye on our Posts and Stories over the next week to find out what’s coming…
Cover photo by Helen Cawte. Featuring photography by Stories From Eros, Charlotte Wise Photography, Helen Cawte Photography, John Nassari, and Nkima De Faria.
