At Paula Rooney, we are committed to reducing our impact on the environment in the following ways:


Our Location

Our floral studio is based on an arable farm in Hampshire, part of the Red Tractor Assurance Scheme. As part of this community, we have committed to being part of their conservation programme in a variety of ways:

  • All of our compostable products are reused on the farm. They are left for three years and then shredded, mixed, turned, and put back into the fields as fertilizer.
  • We are part of the farm’s tree planting programme, which is committed to planting various native species each year.
  • We have our foliage cutting garden on the farm.



The provenance of our flowers is crucial to us, and we have chosen suppliers to work with who have similar values when it comes to sustainability and environmental impact. Where possible, we will use British foliage in our designs. We can use silk flowers out of eye level, which can be reused at multiple events.


Waste and Recycling

We compost everything that we can, and this is used on our farm, so no transport is required for this.

We plan all of our orders carefully so that there is minimal green waste

All of the cardboard that we use is recycled.

Unfortunately, we cannot recycle some plastic waste at this stage, but we are looking into alternative ways to repurpose this in a meaningful way.

We have reduced our use of floral foam by 70% and use biodegradable options. Where possible, we create alternative structures like moss and twigs to form a base for our designs.


Business Practices

We send electronic copies of all of our documents to clients rather than paper copies.

We have an in-house florist that is permanently based at Four Seasons Ten Trinity. We provide all of their hotel flowers and some of their special events like weddings. Being in-house means reducing the amount of travel necessary in London as all of our designs are made on-site.

We plan to move to all-electric vehicles by 2025.

Our commitment to our sustainability promises is ongoing and this policy will be reviewed annually.