Paula Rooney

Creative Director


Paula is the creative force that drives the Paula Rooney team. Her visionary approach to floral design is unique as is her ability to bring those visions to life. Super organised, Paula runs a tight ship and it is a joke amongst the team that if it’s not on one of Paula’s famous lists, it didn’t happen! Rest assured, it is ALWAYS on the list.

Paula Rooney is made up of a phenomenal luxury floral design team. Click to find out more about the team that makes PRFD special.

Charlotte Wolfe

Studio Manager

Charlotte has a keen eye for detail and her ability to bring those carefully planned designs to life is amazing. She also keeps our studio in order which, considering all the little trinkets that are in there, is no mean feat!

Mita Patel

Mita Patel

In House Florist, Four Seasons London at Ten Trinity Square

Mita has been creating stunning floral installations for guests and clients to enjoy since the luxury hotel opened in 2017.  Calm and collected with exquisite attention to details, there is no challenge that Mita doesn’t love to embrace.

Helen McIlroy

Helen McIlroy


Making sure we are all keeping in line, Helen is a whizz with facts and figures. Her dedicated approach ensures everything is running smoothly behind the scenes.


Production Crew

Luxury Floral Design Team

Our Paula Rooney trained luxury floral design crew have worked inline with Paula’s exacting standards for many years.